LUKY PRIMADANI.

Senior UX Researcher May 2020 - Present Berlin, Germany Focusing on defining strategic move for UX Research team to progress the organization's UX Maturity Stage by promoting and applying generative research. Some of the initiatives:

• Pitched ideas to International Business to conduct field research for the new markets by revealing unmet needs to support strategic decisions
  

• Went through all the process of the field research from planning, conducting, analyzing and presenting Continue advocating for user-centricity in the field of operations and strategic projects through designing and facilitating trainings for team leads, product managers and team members.

The training programs designed and conducted are mainly focused on applying Design Thinking methodology into problem solving:

• Reframing solutions into problem statements and hypotheses

• How to elicit stakeholders needs better through asking the right questions

UX Researcher Jun 2017 - May 2020

Berlin, Germany

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• Focused on starting and initiating UX Research activities and processes

• Enable the organization to grow UX through adopting a process (User Lab & Design Sprint initiative) and scaling the UX resources within 1,5 year

• Integrate User Centric Design framework inside product development process: demonstrate how research could be implemented in different stages of the product development cycle and how to it could be done in a collaborative way (adoption of Design Sprint with multiple cross-functional teams)

• In charge of conducting qualitative research for mobile apps (Android and iOS), Search & Payment domains and internal tools. Support the teams with conducting mixed qualitative research methods, analyze and share findings for concept development and iterations
  

• Support and train designers in conducting onsite and remote research

UX Design

Apr 2017 - Jun 2017

Berlin, Germany

Create low and high fidelity prototype for multiple customer-facing domains within the booking funnel. Perform internal usability testing and guerilla study to test and validate design decisions quickly.

UX / UI Designer

Sep 2015 - Mar 2017

Berlin, Germany

• UI design for the website and style guide definition

• UI/UX Design for HeavenHR dashboard (workflow and UI/UX for recruiting feature)

• UX Research for Vacation and Absence feature (basic usability test think aloud study), came up with redesign ideas for this feature

• Shaping the brand definition of the company from the start: branding guidelines, art direction for the online and offline marketing and branding materials- Working closely mostly with Product Manager, Front End Developer and Marketing manager.

Online Marketing Design

Jun 2014 - Sep 2017

Berlin, Germany Define global online marketing design concepts and outputs to be used for different markets and continents (South East Asia, Latin America, Africa and UEA). Support PR with internal and external marketing design materials. Optimize UI/UX and contents for CRM. Working closely with Online Marketing Manager, SEO, CRM, SEM and PR.

Graphic Designer

Aug 2009 - Nov 2012

Jakarta, Indonesia

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Translate design brief from clients into design outputs for printed materials. Art and creativedirection for different types of branding and promotional items. Work closely with AccountManager, Copywriter, Art Director and Illustrator to deliver design solutions.