A Bit About Me
Designing with purpose, solving with creativity, leading for business impact.
I am a design leader with 10+ years shaping digital products across startups, scale-ups, agencies, and global consulting. Built and led the design org at a global mobility scale-up, introducing design systems, strategic frameworks, and coaching for 50+ cross-functional partners. Experienced in systems thinking, embedding AI into workflows, and delivering measurable, user-centred improvements across complex products.
DIGITAL PRODUCT
Work Experience
10+ years Digital Product Development, 2+ years leading and scaling design
Cycle Insurance, Remote
Consulting, Berlin
Mobility, Berlin
SaaS, Berlin
head of experience design
Mar 2024 - Jan 2025
Led design strategy and execution for a UK award-winning cycle-insurance scale-up, building the design system, AI adoption in design workflows and driving growth initiatives.
Key achievement: Eliminating early confusion when purchasing insurance and Increased auto-renewal opt-in by 20%. Design system set-up with 3x team adoption and 30+ efficiency.
Led digital transformation initiatives for clients in banking, insurance, healthcare, automotive, and retail.
senior strategic designer
Jul 2022 - Feb 2024
Selected project: Identified easy onboarding and daily banking concepts for a Norwegian banking app
strategic designer
Sep 2021 - Jul 2022
Selected project: Membership and loyalty program design for a $4B global fashion brand. A user-centric reward gamification design resulted in ~70% adoption rate.
Design change management, focusing on progressing design maturity by leading and scaling the UX process and teams.
Senior UX Designer
Sep 2019 - Sep 2021
Key achievement: Co-founded and led a UX Research & Innovation team, scaled the UX team, and oversaw UX processes with 12+ designers and 50+ product team members across multiple teams.
UX Designer
Apr 2017 - Sep 2019
Key achievement: Mobile web redesign by reducing user frictions on the search and checkout process, resulting in a 4% conversion rate lift on mobile web and reducing delivery time by half through design sprint workshop facilitation
UI/UX Designer
Sep 2015 - Mar 2017
UI/UX design for a Human Resources SaaS dashboard, enhancing key features through usability testing and establishing the brand’s visual identity across all channels.
thought leadership, mentoring, and teaching
Self-published author, Berlin
Public sector, Berlin
EduTech, Remote
EduTech, Remote
Non-profit, Berlin
design thought
Leadership
Worldwide
book author
Mar 2025 - Present
Published a memoir-manifesto book "Seeing, Believing, Becoming" to guide professionals through life and career transitions, offering tools for clarity, intention, and self-reinvention.
design mentor
Aug 2020- Dec 2020
Supporting design mentees working on projects focused on the digitalization of German public systems and administrative processes.
content creator
Apr 2020 - Present
Built an educational content platform and design community for aspiring UX designers, growing an engaged audience of 10,000 followers in 11 months with a 17% engagement rate. Organized webinars that attracted over 1,000 registrants and 200+ live attendees.
UX Design Course Instructor
Sep - Dec 2019
Designed and delivered a comprehensive UX Design syllabus, covering fundamentals, frameworks, processes, and deliverables through recorded video lectures.
lead teacher & mentor
Oct 2019 – Dec 2020
Design curriculums about UI/UX and organise classes for students from the background of migrants and marginalized locals to have free and high quality access of UI/UX Education.