Hi, I'm Luky.
I'm a UX Designer and Researcher with a strong focus on problem solving and innovation.
My passion for building digital products is shaped by having the mindset of putting humans in the center of attention; to ensure the product team is solving the right problem for the people.
My design process is backed-up with the iterative approach of user research, problem definition, hypotheses creations, prototyping, and testing.
My strong focus is on discovery research and building design concepts that will enable organizations in defining a new strategy or product opportunities to help the business gain its competitive advantage.
WHAT I DO
Apply mixed methods of qualitative research (usability test, field study, remote studies, interviews, surveys, tree test, card sort)
Experience in conducting user research for different customer-facing products for the web app, mobile apps (iOS & Android) and internal tool
Ability to transform complex ideas into low and high fidelity prototypes.
Proficiency in using prototyping tools: Sketch, Figma, Adobe XD,
Initiated and established a UX Research process in the organization
Integrate User-Centric Design framework inside the product development process: demonstrate how research could be implemented in different stages of the product development cycle and setting up a process on how it could be done in a collaborative way.
Designed and facilitated User-Centric Design in Product Development training programs to Product Managers and stakeholders